7 Essential Google Analytics reports each seller should apprehend

                              


                         

For marketers, there area unit few skills a lot of necessary than a deep understanding of Google Analytics and its conversion activity capabilities.

After all, this can be the tool that tells you whether or not your efforts are literally translating into results.

Unfortunately, mastering Google Analytics are often difficult, even for knowledgeable marketers. there's way an excessive amount of knowledge and too few easy-to-follow dashboards to kind it out.

To help you out, I’ve place along a listing of seven custom and commonplace reports you'll use directly to urge higher insight into your selling performance.

reports you can use right away to get better insight into your marketing performance.

1. Mobile Performance Report

You know this already: ours may be a mobile-first world. the full variety of mobile users currently exceeds the full variety of desktop users…

and mobile e-commerce is almost half-hour of all e-commerce within the US.

In fact, mobile is therefore necessary currently that Google even penalizes the websites that aren't mobile-friendly.

For marketers, knowing however their sites perform on smaller screens is important to staying alive within the SERPs and winning over customers.

The mobile performance report shows you ways well your web site (not app) is optimized for mobile and wherever you would like to create enhancements.

You can even section the report additional to check that mobile devices/browsers customers square measure victimisation to access your web site. this can tell you if your web site is performing arts poorly on some devices.

Accessing this report is easy – just go to Audience -> Mobile -> Overview

This will show you the way your web site will on totally different platforms:

You can add additional dimensions here as you see match. Take careful note of bounce rate, time on web site and page views to check whether or not your user expertise is failing on one or additional mobile channels.

2. Traffic Acquisition Report

Want to understand if individuals truly|are literally} clicking on your ads? That guest post you revealed earlier — is it generating any traffic to your website? however concerning your SEO strategy? Is it actually working?

The traffic acquisition report can tell you all this and additional. for several marketers, this can be their opening move within the reportage method.

This is a typical report, thus you'll realize it by attending to Acquisition -> summary.

This will provide you with a fast breakdown of your traffic sources.

Of specific insight here is that the “Referrals” tab (Acquisition -> summary -> All Traffic -> Referrals). this can tell you which ones external web sites area unit driving traffic to your site.

Clicking on a referring {website|web web site} can show you the precise pages guests wont to enter your site.

3. Content Efficiency Report

Do you generate lots of content on your web site and realize that trailing it's obtaining a bit overwhelming?

Avinash Kaushik, author of net Analytics two.0 and a Digital selling Evangelist at Google, created this report back to solve this actual downside.

This report tracks entrances, pageviews, bounces and goal completions to assist you answer queries like:


that content is partaking your audience the most?What variety of content (images, videos, gifs, infographics, reviews) performs
best together with your readers?

that content converts readers into customers?

that content is shared most by your users?

Here’s a quick overview from Avinash himself:

You can get a more detailed explanation of the report here. To grab a copy for yourself, check this link (you’ll need to log into Google Analytics first).

4. Keyword Analysis Report

Getting organic traffic from Google is nice. sadly, ever since Google started encrypting search information in 2012, your organic traffic keyword report has principally shown this:

However, you'll still gain a large amount of insight concerning your guests by following the performance of unencrypted keywords.

This report created by eConsultancy analyzes the foremost in style (and available) incoming keywords to your website. It shows traveller metrics, conversion rates, goal completions and page load time for every keyword..

Use this information to work out what keywords ar operating best for you, what percentage of them are literally contributive to your goals, and what keywords you would like to optimize for within the future.

5. New vs. Returning Visitors

Getting a user to return to your website for the primary time is nice. obtaining them to go to once more is even higher. After all, it's the returning guests World Health Organization sometimes find yourself changing into readers, followers and customers.

This normal report in Google Analytics can tell you what proportion of your users ar returning to your website.

You can realize it by reaching to Audience -> Behavior -> New vs. Returning in your Analytics account.

Usually, the metrics for brand new and returning guests area unit quite completely different. Returning guests tend to stay around longer and have lower bounce rates.

6. Landing Pages Report

Your users can enter your web site from all kinds of pages. Some can kind in your homepage uniform resource locator directly, some can notice a page through search engines, and a few others can click on a link shared on your Twitter feed.
 
This report can tell you which ones pages guests area unit landing on once they 1st enter your web site. supported information from this report, you'll find out however users area unit interacting along with your web site.

For example, if the report shows that some pages have a considerably higher bounce rate than others, you'll take steps to create high bounce rate pages a lot of participating.

Find the report – Behavior -> web site Content -> Landing Pages

7. Bounce Rate vs. Exit Rate Report

“Bounce Rate” is that the share of holiday makers that don’t take any action and leave from identical page they landed on.

“Exit Rate” measures the share of your guests that browse quite one page on your web site before feat.

This report compares the bounce rate vs. exit rate for various pages on your web site.

You can notice it by attending to Behavior -> web site Content -> All Pages:

Next, select “Bounce Rate” and “% Exit” in the Explorer tab.

This will provide you with a visible comparison between bounce and exit rate for all of your pages. you'll drill down additional to induce this information for every page.

Use this report back to notice pages with low engagement and sight wife issues on your web site. as an example, if guests area unit exiting a three-page article once reading solely the primary 2 pages, there’s in all probability one thing that's inflicting them to go away on the second page (too several ads, bad copy, a distracting link within the sidebar, etc.).

Over to you

Google Analytics is crucial analytics tool for any merchandiser, however creating the foremost of it may be difficult. By employing a mixture of pre-created custom reports and commonplace reports, you'll gain valuable insight into your users.

Google Analytics’ Solutions Gallery is especially helpful for somebody unaccustomed analytics. Here, you'll import expert-created reports into your Analytics account to make powerful dashboards quickly. you'll conjointly use these reports as guides to assist you perceive this unimaginable tool higher.